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Privacy Statement
Protecting your
privacy is important to Burning Shade. We strive to keep your
personal information confidential. By ensuring that you are
aware of and understand the Burning Shade's Customer Privacy
Policy, we can provide you with better service. Please take a
moment to read the following policy to learn how we handle your
personal information.
Why we collect personal information: Burning Shade collects and
uses your personal information to give you superior customer
service, to provide you with convenient access to our products
and services, and to make a wider range available to you. In
addition, we use your personal information to keep you up to
date on the latest product announcements, software updates,
special offers, and other information we think you’d like to
hear about. This may occasionally include information from other
technology companies about products and services that can add
value to your Burning Shade products. From time to time, we may
also use your personal information to contact you to participate
in a market research survey, so that we can gauge customer
satisfaction and develop better products.
How we collect personal information: We collect information
about you in several ways. For example, we might ask for your
contact information when you correspond with us to make a
purchase or request service, register to attend a seminar, or
participate in an online survey. In addition, when you register
a new Burning Shade product, or ask to be included in an email
mailing list, we collect and store the information you provide
in a secure database.
To save you time and make our web services even easier to use,
some areas of the Burning Shade website allow you to create an
"Burning Shade ID" using your personal information. Here's how
it works: Simply fill out a brief profile—your name and email
address—then choose a password for security. The system saves
your information and assigns you a personal Burning Shade ID.
Next time you visit Burning Shade, you can simply enter your
Burning Shade ID and password—the system will automatically look
up the information it needs.
When we disclose personal information: Because Burning Shade is
an internet company, your personal information may be shared
with other Burning Shade business units. They will protect your
personal information in accordance with the Burning Shade
Customer Privacy Policy. Burning Shade may occasionally share
your personal contact information with carefully selected
technology companies, to keep you informed about related
products and services. For example, when new Cell Phones are
released, we may send you information to ensure that you're
aware of the latest updates to our library
Burning Shade works with other companies that help us provide
Burning Shade products and services to you, and we may provide
your personal information to these companies. For example, we
give shipping companies this information so they can deliver
your products efficiently. The information they receive is for
shipping and delivery purposes only, and we require that the
companies safeguard your personal information in accordance with
Burning Shade's policies.
At times we may be required by law or legal process to disclose
your personal information. We may also disclose information
about you if we believe that disclosure is necessary for the
public interest.
How we protect your personal information: Burning Shade
safeguards the security of the data you send us with physical,
electronic, and managerial procedures. We urge you to take every
precaution to protect your personal data when you are on the
Internet. Change your passwords often, use a combination of
letters and numbers, and make sure you use a secure browser.
The Burning Shade Store uses industry-standard Secure Sockets
Layer (SSL) encryption on all web pages where personal
information is required. To make purchases from the Burning
Shade Store, you must use an SSL-enabled browser such as
Netscape Navigator 3.0 or later, or Internet Explorer. This
protects the confidentiality of your personal and credit card
information while it is transmitted over the Internet.
Collecting other personal information: When you browse Burning
Shade’s website as a non-member, you are able to do so
anonymously. Generally, we don’t collect personal information
when you browse — not even your email address. Your browser,
however, does automatically tell us the type of computer and
operating system you are using.
Like many websites, the Burning Shade website uses “cookie”
technology. When you first connect to our site, the cookie
identifies your browser with a unique, random number. The
cookies we use do not reveal any personal information about you,
except perhaps your first name so we can welcome you on your
next visit. Cookies help us understand which parts of our
websites are the most popular, where our visitors are going, and
how long they spend there. We use cookies to study traffic
patterns on our site so we can make the site even better.
In some of our emails to you, we may use a “click-through URL.”
When you click one of these URLs, you pass through our web
server before arriving at the website that is your destination.
We track click-throughs to help us determine your interest in
particular topics and measure the effectiveness of our customer
communications.
Our companywide commitment to privacy: To make sure your
personal information remains confidential, we communicate these
privacy guidelines to every Burning Shade employee. In addition,
Burning Shade participates in industry initiatives—such as the
Online Privacy Alliance and Trustee to preserve privacy rights
on the Internet and in all aspects of electronic commerce.
Burning Shade does not knowingly solicit personal information
from children or send them requests for personal information.
Burning Shade's website contains links to other sites. Burning
Shade does not share your personal information with those
websites and is not responsible for their privacy practices. We
encourage you to learn about the privacy policies of those
companies.
If we are going to use your personal information differently
from that stated at the time of collection, we will try to
contact you via email using the most recent information we have.
If you have not given us permission to communicate with you, you
will not be contacted, nor will we use your personal information
in a new manner.
The Burning Shade Customer Privacy Policy is subject to change
at any time. We encourage you to review the privacy policy
regularly for any changes.
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